Extending the Power of Salesforce with ECM

By January 11, 2022News

Salesforce® is a global leader the Customer Relationship Management (CRM) and continues increasing its market share. Salesforce unites your marketing, sales, commerce, service, and IT teams to empower you to deliver meaningful customer experiences.

Extending the Power of Salesforce with ECM

By VeOtis Brooks

Principal at Alitek Solutions

Salesforce® is a global leader the Customer Relationship Management (CRM) and continues increasing its market share.  Salesforce unites your marketing, sales, commerce, service, and IT teams to empower you to deliver meaningful customer experiences. Salesforce provides multiple Clouds offerings to assist organizations with all aspects of customer interaction and management.  The Cloud offerings support platforms for various CRM solutions and industries.  These robust and flexible offerings are extremely good at managing the structured information related to your customers.

Salesforce is a leading platform for managing campaigns, opportunity management, and customer service.  These activities have regular content, like documents, posts, or blogs, and rich content like static images, Animated Gifs, Videos, and Audio clips.  The OpenText Extended Enterprise Content Management (ECM) platform for Salesforce is the leading enterprise extension for combining the power of Salesforce with total content management.

  • Rationalize information across Salesforce Clouds by automatically relating content through a Salesforce information management layer
  • Provide workflows outside of Salesforce to provide a business process layer across your organization for customer data while integrating unstructured content to Salesforce.
  • Provide additional contributions to Salesforce from outside the platform through direct email integration. This approach enables business groups to integrate Salesforce into their daily business operations more seamlessly and increase the ROI on the Salesforce investment.

By extending ECM to Salesforce, your sales, marketing, and customer service teams can more efficiently manage and deliver content essential to your customer lifecycle.

We see Salesforce customers expand their capabilities to support their customers directly from the Salesforce platform by integrating their regular and rich content into their business processes.  At large services organizations, Salesforce and OpenText Extended ECM are being used to bring customers and their content together for better decision making, improved service offerings, and outstanding customer experiences.

Challenges to working with large amounts of unstructured content will continue to exist in our information-rich environment.  Alitek and OpenText Extended ECM for Salesforce can make the difference.

Reach out to VeOtis Brooks ([email protected]) to learn how Alitek and the OpenText Extended ECM for the Salesforce platform have helped customers improve their customer experience and transform their business.

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About Alitek

Alitek is a leader in information based digital transformations. We help organizations improve business outcomes, increase efficiency, and reduce risk, through better management of information. Our experienced team works with you to build a unique strategic plan based on your specific needs, no matter the size of your company.